Section One - DAA Strategic Plan
Mission and Vision of the Duke Alumni Association
The mission and vision outlined below are to be used by all of the Duke Alumni Association programs. These are the underlying principles that will guide programmatic direction and goals, and should be used as a measure of success.
Mission Statement
We engage, connect, and celebrate alumni and friends of Duke University.
Tag Line
Forever Duke
Vision Statement
We build lifelong ties to the university, and to one another, by cultivating pride in the institution and passion for its success, so that commitment to Duke is a priority to its alumni and friends.
Values of the Duke Alumni Association
We believe in:
- Duke: its past, its present, and its future
- Connecting Duke alumni and friends with one another
- Involving Duke alumni and friends in the life of the university through a variety of activities and programs with broad-based appeal, including educational events, volunteer opportunities, print and electronic communications, meetings and gatherings, support networks, mentoring, and career advice
- Educating students about the benefits and rewards of membership in the Duke Alumni Association
- Offering students and alumni opportunities for service and leadership
- A staff that embodies excellence, integrity, leadership, teamwork, creativity, openness, collaboration, professionalism, and fiscal responsibility
- Encouraging, utilizing, appreciating, and recognizing volunteers
- Promoting a deep appreciation for the range of human differences, cultures, and potential
- Boldness of endeavor; strength of purpose; suppleness of innovation; resilience of youth; wisdom of experience
- A shared passion for Duke that transcends boundaries, real and perceived, engenders a cohesiveness of spirit, and helps form lifelong friendships
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