Executive Summary
We engage, connect, and celebrate alumni and friends of Duke University.
Forever Duke
To further our mission of engaging, connecting, and celebrating Duke alumni and friends, the Duke Alumni Association (DAA) sets forth a strategic plan to map its direction, guide and build its programs, and define metrics for assessing its performance over the next five years. Led by DAA board members, university staff, and volunteers, the plan also intends to shape current Office of Alumni Affairs operations and budgets so that they serve as effective means to strategic ends.
The plan identifies vision and values, and sets "overarching goals":
- Develop a genuinely Duke message
- Increase the visibility and impact of the DAA
- Better understand the demographic make-up of Duke alumni
- Develop a mature and thriving volunteer program
- Foster educational opportunities
- Make career services a cornerstone of the DAA
- Promote DAA understanding and engagement through student programming
- Create and maintain alumni connections through innovations and technology
- Develop the resources and funding sources to meet those goals
Steps necessary to realize each goal are defined. To attain the goals, it calls for "universal programmatic emphasis" on opportunities for graduate and professional, international, and minority* alumni, as well as affinity groups. It sees increased staffing and a new facility within three years as integral ingredients to success.
Strategies and plans through 2010 are specified for all current standing Office of Alumni Affairs programs: Alumni Admissions, Alumni Career Services and Networking, Alumni Education and Travel, Clubs, Duke Magazine, Member Benefits and Services, Regional, Reunions and Special Events, Student and Young Alumni, as well as DAA communications.
Each program incorporates those strategies and long-range plans in its annual operating plans, and each identifies metrics to gauge progress and resources necessary to achieve its goals. In each year, progress will be evaluated and reported by the Executive Committee of the DAA Board of Directors.
The plan includes appendices that support its programmatic strategies, and a timetable for its completion by the end of 2005, so that it may be considered for approval by the full DAA Board and Duke's Board of Trustees in February 2006. A timetable of the plan's development and implementation is attached.
* The terms "affinity," "regional," and "minority," used throughout the plan, are subject to change. See Appendix A for a more detailed definitions of these and other terms.
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